Books and computer-software products sell effectively on Web. Publishers and third parties sell both from sleek Web sites all over world.
Interview consumer from each of the given age groups:
18-25 years old
26-45 years old
46 years or above (you may vary the ages slightly)
Find out which they purchase more of online: books or software.
Then, explain the following questions:
Do they prefer purchasing from Web sites and having products delivered?
Is shopping at the bricks and mortar establishment preferable?
Do they do the little of both: online shopping and bricks and mortar?
Distinguish responses. Write down the implications for sellers?