Discussion Post
1) How can a company's marketing organization identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors? Provide an example
2) Why is marketing research important to the development of a marketing strategy? Provide a specific example.
3) Select a product with which you are familiar. Based on your knowledge of the product lifecycle, what types of changes will occur to your selected product? How will this affect the marketing of your selected product?
4) Provide an example of how geographical location can affect your selection of distribution channels.
5) Provide an example of how an international company (such as Unilever or Mondelez International) changes its distribution channels and/or marketing messages based on country.
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.