Assignment:
Describe new developments in retailing.
Q1. Make a list of stores that actively incorporate some kind of interactivity or entertainment into their retailing strategy. Now, make a list of stores that do not, such as office supply stores. Compare your two lists. Select a company from your second list and draft a strategy to help it become more interactive.
Q2. What kind of retailers or brands do you think would most benefit from a pop-up shop? Why?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.