Assignment
1. what does it tell you about integrating marketing communications? Name the social media you find most useful for making important purchase decisions and why you feel that way?
2. Study the "Cognitive Learning Theories" section in ch. 4, what does it tell you about integrating marketing communications? Why is understanding these theories important to marketers? identify a company you think does a good job of this and why?
3."Audience Definition and Profiling". Why is this information important as you develop your IMC Plan? Be specific and don't duplicate other students' answers...think about your chosen product.
4. describes methods to learn about target audiences. Describe one research source you could use for your product choice and how it could be useful in developing your plan-include all URL's you refer to.