1. Explain why price fixing, price discrimination, resale price maintenance, pricing below cost, and unit pricing are concerns that customers should be aware of in today's society.
2. Explain who uses marketing research and give an example of how they may use it.
3. List the seven key steps involved in new product development and explain each.
4. List and describe the six sources where you can obtain leads about a job opening.
5. Describe the six-step process for career decision making. Provide examples of each step in the process.
6. Describe and compare horizontally and vertically organized companies.
7. Explain the types of charts and graphs used in marketing.
8. Describe a monopoly. Is a monopoly legal in the U.S.; why or why not? Give examples of companies that have been declared monopolies. Explain the outcome of such cases.
9. Describe market share and market position.
10. Describe the just-in-time (JIT) inventory system and explain its advantages and its drawbacks.