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Describe main line of business of the company

Assignment:

Select a Fortune 500 international company in the service industry. Using your selected company as the basis for your research, prepare a paper that will:

• Describe the main line of business of the company

• Name four of the countries in which the company operates

• Explain, in detail, the implementation of the 4P's marketing mix concept by the company

• Describe any differences observed in the implementation of this concept, from one country to another

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Marketing Management: Describe main line of business of the company

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