Describe latest trends in consumer or customer segmentation
Problem: Investigate and describe some of the latest trends in consumer or customer segmentation. How might they impact a company's insights and thereby its performance?
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Provide recommendations in the form of a business proposal as per the following structure:
Promotion plan for Mercy to promote her candle company. Your promotion plan should include paid search advertising and social media.
How did the event affect the business's customers' daily lives and purchasing habits? How do you think the company responded to the event?
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Investigate and describe some of the latest trends in consumer or customer segmentation. How might they impact a company's insights
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