Problem: Imagine that you are the recruiting manager for RIMM Inc., a software development company. You have had trouble persuading top candidates to join your firm because it is not yet well known. You have attracted a sufficient number of qualified candidates, but too many of them are turning down your job offers and accepting opportunities with your competitors.
Based on your conversations with job candidates, you think that the key to increasing your job offer acceptance
Identify the types of people who might be attracted to this opportunity.