Assignment task:
Measurability and Performance - Define and describe at least six (6) key measurability and performance terms associated with digital marketing. Include terms like key performance indicators, net promoter score, cost per click, click-through rate, cost per impression, and return on investment.
Promotion - Define and describe at least four (4) promotional terms that are associated with digital marketing. Include terms like organic results, paid advertising, ad server, and banner promotions.
Internet - Defines and describes at least six (6) key Internet terms associated with digital marketing. Include terms like search engine optimization, domain name, extranet, heading tags, metatags, and spiders.
In addition to describing each term, provide a specific example for each term and discuss why each term is significant to digital marketing. Please use scholarly sources to support your work.