Assignment
1. You work for Warner Music Group (www.wmg.com), a large music record label whose sales are declining largely due to piracy. Your supervisor assigns you the task of developing a strategy for improving this situation.
2. Navigate to the threaded discussion below, as you consider and develop this strategy, respond to the following:
1. What are the key issues you must grapple with to improve the position of Warner Music Group (WMG)? In what phase of the industry life cycle is the record-label industry? Why do you believe this to be the case? Defend your answer with a comprehensive evaluation that demonstrates clear, insightful critical thinking.
2. How does this life-cycle phase affect the types of innovation that should be considered to help WMG be successful? Identify four steps that should be taken immediately to improve the strategic position of WMG. Defend your answer with a comprehensive evaluation that demonstrates clear, insightful critical thinking.