Assignment:
Marketing Profile
Choose a branded product and identify and describe its general marketing profile.
1. What are their products or services?
2. Who is the target market?
3. Identify some of their competing products
4. In general terms, what are their:
- pricing strategies (Think BMW versus Kia)
- distribution channels (Think Amazon vs QVC vs Target)
- marketing communication strategy (Think TV vs Magazines vs Facebook)
5. Include any other marketing observations you identify.
Not longer than 2 pages. Organize your thoughts. An outline format with sufficient detail to understand your analysis is acceptable.
Financial Profile (You cannot select Apple)
Choose a publicly traded company and complete the following:
- Company name
- Stock symbol
- Industries in which the company competes
- Exchange where the stock trades
- 52 week high, 52 week low
- Average daily volume
- Weekly closing price for the last 5 weeks
- General information about the company (What do they do?)
- Basic financial information about the company (Annual Revenue, Annual Profit or Loss)
- Recent development(s) (e.g. a new product, management change, etc.)
- Prospects (Anything in the near future we might expect to see happen?)
- Personal appraisal (Your final thoughts).
- No longer than 2 pages. Organize your thoughts. An outline format with sufficient detail to understand your analysis is acceptable.