To complete this Shared Activity:
• Research PESTLE tools in online. Select a template you think is a good fit with your Final Project organisation (SONY) and proposed fictional product (PS4).
• Post the completed PESTLE tool you found through your research.
• Complete the PESTLE analysis on the external environment of your chosen organisation (SONY). Critically analyse your findings on the external environment of the organisation. Describe insights you gleaned from the analysis. Did you notice any issues? Describe the specific area of the PESTLE analysis in which they were found and what might be done to ameliorate them. What potential environmental issues not addressed in this PESTLE analysis might need to be researched?
• Based on your analysis, determine the likelihood of success and the impact of marketing the proposed product (PS4) in the selected area.