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Describe in your own words the paradox of the american

JACK SOLOMON - Masters of Desire: The Culture of American Advertising

READING THE TEXT

1. Describe in your own words the paradox of the American dream, as Solomon sees it.

2. In Solomon's view, why do status symbols work particularly well in manipu-lating American consumers?

3. What is a "guilt" ad (para. 32), according to Solomon. and how does it affect consumers?

4. Why, in Solomon's view, has McDonald's been so successful in its ad campaigns?

5. What relationship does Solomon find between the "new realism" (para. 37) of some ads and the paradoxes of the American dream?

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