1. Describe in outline form the process of sales cycle testing, including which business forms you would likely use.
2. For management, what is the key element to providing customers with a satisfying experience, as portrayed in "The Old Pillars of New Retailing?
3. How has the new communications model changed the face of today's marketing communications? 2. What is sales promotion? What are the various factors that have contributed to the rapid growth of sales promotion in consumer markets?