Select two products or services and analyze the CRM approach of the companies that offer them.
One must be something that you are interested in and the other must be something that does not appeal to you.
Describe in detail the features of each product or service. Be specific.
Clearly state why each product or service is targeted toward you or not. For the product or service that is not targeted for you, describe the characteristics of the target population for which the product or service is intended. In each instance be specific.
For each product or service, specify what type of Customer Relationship Management is used. For example, a car dealership might send a postcard reminding the customer to come in for an oil change. Another example might be a bank that sends new retirement account information to someone who is just entering the appropriate age for this product.