Describe in detail how each of your two chosen techniques


OutBack Steak, Inc., is concerned about the shifting attitudes and feelings of the public toward the consumption of red meat. Chris Sullivan, CEO and co-founder of OutBack Steak, Inc., thinks that the "red meat" issues are not that important because his restaurants also serve fish and chicken entrees.

Select anytwo "projective interviewing" techniques that you feel would be appropriate in collecting data for the above situation.

First, defend your choice of each of your selected projective interviewing techniques.

Second, describe in detail how each of your two chosen techniques would be applied to Sullivan's research problem at hand.

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Marketing Research: Describe in detail how each of your two chosen techniques
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