Discussion:
Describe how your inn would create value.
o Value is often defined as the benefits in excess of the costs. What we think of as a good value really means we think the benefits we receive from a purchase out-weigh the price of our purchase. Just as the benefits of a hotel stay could include things beyond a room to sleep in (a pool, free breakfast, convenient location), costs too should be viewed as including more than just the monetary price of a purchase. In a half a page, describe how your bed and breakfast or small hotel would create value (deliver benefits in excess of cost) for the customer and yet still make money for the owner. Be specific about what you would offer. *Note: Resist the temptation to suggest high quality, low price. This is an unsupportable approach. Amenities and high-level service are expensive to provide.