Question: Respond to the following by writing1-2 paragraphs for each item:
• Select one of your focus company's key products or services and identify where it currently falls in the product life cycle. Support your conclusion.
• Describe how your focus company utilizes each of the marketing communication tools for this product or service: advertising, sales promotion, personal selling, and public relations.
• What pricing strategies does your focus company utilize: skimming, penetration, discount, psychological, etc.? Are the pricing strategies utilized effective in generating additional sales?