Assignment: Components of a Marketing Plan
Analyze how your company (McDonald's) will implement the New-Product Development Process to bring your product/service (creating a salad bar) from concept to commercialization. (300 words)
The Company is McDonald's
The Product/Service is a salad bar
1. Idea generation.
2. Idea screening.
3. Concept testing.
4. Business analysis.
5. Product development.
6. Test marketing.
7. Commercialization.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow MLA format. The reference page is not included in the required page length.