Assignment:
Caninantics is a start-up company that has created a new dog food dispensing product that will open canned dog food, dump the food into the dog bowl, and dispense the can. The company wants to start marketing this product and then branch into other canine accessories by the end of the year.
Unit II Assignment
For the second component of your marketing plan, answer the questions listed below. Make sure the information about your company is presented in a professional and error free manner. This component will be due at the end of Unit II, and your answer to each question should be at least 400 words
1. Describe what type of marketing research your company will need to use in order to support its marketing strategy. Create a list of questions or issues that your company will need to settle using marketing research.
2. Describe how your company will examine customer satisfaction, and what will you do to create customer loyalty?
You will want to complete this assignment in a timely manner as there will be a new component added to the project in each unit.
Attachment:- Marketing plan.rar