Problem: Choose a company, organization or public person that you believe needs a "brand update" and describe how you would update their brand.
In your post:
- Be sure to describe the current brand by providing enough details that your classmates will understand the "update" that you are proposing.
- Explain why you think the update will benefit the company, organization, or person.
- Connect your proposal back to the course materials for this module. For example, if you are proposing a change to a company's logo, we would expect you to discuss topics like brand architecture and identity.
- Remember: your goal is to show that you are mastering the ideas associated with the past two modules related to branding. Try to use language and concepts that show that you understand the concepts associated with branding and that you can apply these ideas in a thoughtful and nuanced way.
- You should reference more than one concept associated with Modules on branding.
- If you use outside resources to research and develop your post, please reference those sources in your post.