1. Where will you sell your product? What part of the country? To what type of outlets? What kind of distribution will you use? Does it include a wholesaler or middleman? Will it be intensive or selective distribution? Be sure this serves your target audience identified in Phase I. (At least two paragraphs)
2. Describe, how you will promote your product. Include all four factors of your promotional mix and how you will use each: advertising, personal selling, sales promotion, public relations