Marketing Cruises to Older Consumers
Segmentation: Describe how you may group possible customers through the segmentation variables that apply to your possible target markets. Provide at least 3 segmentations.
Targeting: Select the best segmentation, from the previous step, and explain why this group best fits your product and company.
Positioning: Identify how your product's features and benefits compare to those of competitors. (examples: perceived product quality, functions, price, product assortment)