PPT Assignment: Consumer Behavior
The use of websites by companies, both large and small, has evolved from an optional feature to a required component of business. Research two websites-one of which you feel is effectively reaching its customers and another that is not. For this website analysis case study, compile an eight to ten slide PowerPoint that includes your rationale from a consumer buying perspective. The presentation should include a minimum of five concepts learned in this unit (e.g., perception, personality, and motivation). Conclude the presentation with your perspective on how the ineffective website might improve to better reach its target market.
In addition to the five concepts, include information on the following topics when evaluating the overall effectiveness of the websites. (Incorporate and answer the following questions below)
o Describe how websites change to align with consumer demands. Are both websites updated with fresh graphics and information?
o Explain how both websites capitalize on self-perception to influence consumer buying habits.
o Analyze how personality characteristics impact buying behaviors and, ultimately, lifestyle choices. How does each website make the most of this behavior?
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.