Describe how this technique would be effective


Problem

As a salesperson working at the local electronics store, you offer an extended warranty plan to a customer who has decided to purchase a laptop. The customer says the warranty is too expensive and is rarely used. Identify and illustrate techniques you will use to address the objections from the customer. Consider at least one of the following:

a) Viewing the objection as a question
b) Responding to the objection with a question
c) Using testimonials or past experience as a way to respond.

Describe how this technique would be effective.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Describe how this technique would be effective
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