Problem
Understanding local sociocultural differences is one of the keys to success in a global market. Choose a country outside the US and describe in detail the culture, and the social structure (customs, traditions, roles, norms) of that country. Identify cultural practices and social structures that would affect your business (Monster Beverage). Outline the major steps and decisions that you would make to accurately incorporate these practices and structures in operating, marketing, and financing your business if you were to set up business in that country. Describe how these practices can benefit your business and why your business would be successful.