Homework: Barclays NBA
Put your self in the position of a marketing representative for the Barclays Center. One of your roles is to find clients to advertise in the arena. Think of all the brands that you know and select a brand that you think would want to reach the fans of a team that plays in the Barclays Center. So it need to be basketball related.
Task
Create an image and text-based pitch poster for the activation you conceptualize. Create a pitch that describes your marketing strategy, show images representing the theme of the idea, and any images you can create or find that would depict the look and feel of the activation you are pitching. Describe the technology that will be used and be sure to specify how you will measure the success of the activation (ie. ticket scans, ad impressions, website views, emails gathered, social shares, the number of mobile phones that scan a code, or even connections to RFID beacons). Summarize your ideas and make it look super compelling and visual to impress your client.
If you are unable to fit your ideas into a single page poster you can upload multiple images to your pitch (but only single page pitches will be shared in the Gallery for the group to see).
Here's how we will evaluate your homework's quality:
a) Describe the activation's "elevator pitch" in a paragraph or so.
b) Describe how you will connect with fans and what the goal of your activation is in a paragraph or so.
c) Describe how success will be measured.
d) Activation plan has a clear title, and annotations are used to note key information or enhance the visual images.
e) The concept and theme are obvious, and the design is relatable to the concept.
f) The layout is presented neatly and thoughtfully.
g) The plan is annotated and presented in an organized and easy to understand manner.
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.