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Describe how some of the benefits of globalization have

Global Marketplace

Counterfeiting and the Global Marketplace

1. Describe how some of the benefits of globalization have actually hurt businesses whose products are widely integrated in international markets. Do you think globalization itself will sustain the problem of counterfeits?

2. Do you think companies can protect themselves from the threat of counterfeits? Why or why not? If so, how?

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Marketing Management: Describe how some of the benefits of globalization have

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Marketing Management: Describe how some of the benefits of globalization have

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