Homework
We're talking a lot about advertising and social media this week. Let's apply this directly to one of the successful ad campaigns mentioned in this module's lecture:
o ALS #IceBucketChallenge
o Always #LikeAGirl
o Coca-Cola #ShareaCoke
o IKEA bookbook video
o McDonald's Super Bowl 2015
o Taco Bell #OnlyInTheApp
o Virgin America Boo videos
In a minimum of 3 pages, please do the following:
1. Provide a summary of the ad or include a screenshot, and explain what the intent behind the ad is.
2. From there, look at what the ad actually says (like the beer ad from Module 3 says that women are sex objects).
3. Describe how social media plays into the intent and the actual message?
4. What made it successful (or not successful)?
5. What ideas and opinions do you have about the product or brand after reviewing the ad?
6. What can we learn about how businesses use Twitter, Facebook, Linked In, etc. to communicate, network, broaden their customer base, and promote their products/services?
Format your homework according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the homework, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.