Now you will learn how a company employs marketing by watching the following video on
Geoffrey B. Small ®, a popular clothing fashion company. Using research from Chapter 1 in your textbook, write a minimum of a 2-3 page
APA formatted and citation styled informative essay in Standard American English.
Please be sure to include an Introduction (where you explain the purpose of your paper) , Body (addressing all the checklist items), and Conclusion and an additional title page and reference page in APA format
.Checklist: Address the following in your informative essay:
1. Describe how Geoffrey B. Small actively implements the marketing concept.
2. Compare and contrast the four marketing management philosophies that companies
choose to adopt.
3. Identify the type of marketing management philosophy employed by the Geoffrey B. Small
company.
4. Discuss how the Geoffrey B. Small Company can use social media to demonstrate their
commitment to the marketing management philosophy they employ.
References
Lamb, C. W., Hair, J. F., & McDaniel, C. (2014).
MKTG7.
Mason, OH: Cengage.