Problem:
Pretend that you are the developer of SuperSmarts - a new type of smartphone, which can extend their screen to three times the size of most current smartphones and which due to the incorporation and licensing of the new SkyMore technology (from SkyMore Corporation) is able to download data 10 times faster. Assume that you are a current, smaller manufacturer of smartphones and that your firm is not diversified into any other industry.
Identify at least three ecosystem uncertainties that you need to think about before you would be able to commercialize SuperSmarts
How will you deal with each of these ecosystem uncertainties.
From the information above and your knowledge about the smartphone business, list and describe the 5C's for understanding this innovation opportunity.
How would you propose to learn more about the attractiveness of the opportunity?
A team is described as a group of workers for a common purpose. Within the business perspective, a team comprises of a group of employees who perform the assigned tasks together in order to achieve a shared goal or purpose. In most cases within the business environment, teams are normally assembled to undertake tasks such as developing business plans, improving customer services and preparing marketing plans. List the five stages of team development as presented by Tuckman and discuss the significance of each.
What role does a Bill-of-Materials play in developing a prototype for a physical product? Describe how creating a BOM is useful for thinking about an app?
Customers will buy a product based on 3 core reasons. List and explain at least 2 of the 3.
After segmenting a market, how do you explore market attractiveness? What tools do you use to decide who to target? Identify at least 3 things that you would analyze:
What is the "job to be done" for AirBnB? How does AirBnB do it better than the next best alternative (competition)?
Describe the differences between "Low", "Medium", and "High" fidelity resolution prototypes. When is it appropriate to use each type?
Clay Christensen's initial seminal research studies identified two kinds of innovations: sustaining and disruptive. Describe each one, the difference between the two and the impact of each on new companies vs. established companies. Why did Christensen call this the Innovators Dilemma?
Mature firms are increasingly establishing corporate accelerators to work with startups. What are four reasons that startups choose to participate in these accelerators?
Describe the difference between top down and bottom-up estimates of market potential? How do you decide which to use?
When thinking about a new potential innovation idea, when and why is it appropriate to reach out and interview some prospective customers? What kinds of questions should you be asking? How can you also get some feedback on your specific idea?
Describe design thinking.