Problem:
Describe how businesses use blogs to connect with internal and external audiences. Review the guidelines for professional blogging in this chapter, find a recent social media-related study or survey, and target an audience of business professionals who may wish to know more about social networking. Search for studies conducted by respected organizations and businesses such as Pew Research Center, Robert Half International, Burson-Marsteller, ePolicy Institute, and U.S. government agencies, as applicable. As you plan and outline your post, follow the advice provided in this chapter. Although the goal is usually to offer advice, weigh in with your opinion regarding a controversy. For example, do you agree with companies that forbid employees to use company computers to access their social media accounts? Do they agree that millennials and Gen Z are losing social skills because of excessive online connectivity? Compose a one-page blog entry in this discussion, and post it to this discussion board. Because you will be drawing on other people's ideas, you should be careful to paraphrase correctly and not copy from their sources. Make sure it is appropriate and something you'd like to share. Your blog should also have pictures or diagrams that visually represent the information you are conveying.