Describe how audience analysis is used in the selection of


1. What are the business-definition aspects of KA&L (offer, target market, capability, problem solving)?

2. Describe how audience analysis is used in the selection of the direct or indirect organization strategy for a business message?

3. Rewrite this sentence in Active Voice. Do not change the original intent of the sentence: The employees of the shipping department of the company were given awards.

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Operation Management: Describe how audience analysis is used in the selection of
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