Assignment:
Part 1 - The Push-Pull Marketing Strategy
Write a brief paragraph (in your own words) that defines the concept of both the "push channel strategy" and the "pull channel strategy."
Provide an example of a company that uses both strategies, describing in detail how and why the company uses them both.
Part 2 - Product Advertising
There are 3 basic forms of product advertising.
Choose and describe a print advertisement (magazines, newspapers, direct mail, etc.) that appeals to you personally. Cite the publication source of the advertisement and the date it was published.
Why does this advertisement appeal to you? Explain why you believe this advertisement is effective.
Write a comprehensive description of the advertisement so that your classmates may easily visualize it.
How many of the 3 forms of product advertising are used in the promotion? Describe them in detail.
Part 3 - Sales Promotions
There are many sales promotion tools detailed in the textbook; you will consider coupons and rebates.
Describe how and why coupons are used as a sales promotion tool and provide an example of a company that effectively uses coupons. Describe the promotion in detail.
Describe how and why rebates are used as a sales promotion tool and provide an example of a company that effectively uses rebates. Again, describe the promotion in detail.
Write a comprehensive paragraph that compares the advantages and disadvantages of these 2 sales promotion tools from your perspective; include a statement as to which of the 2 promotions appeals to you more. Why?