1. Define the four different types of utility and explain how marketing contributes to the creation of utility. Then choose one of the following companies and describe how it creates each type of utility with its goods or services: a. Taco Bell b. Polo Ralph Lauren c. Miami Dolphins d. Supercuts hair salons e. Adobe Systems
2. Describe how an organization might combine person marketing and event marketing. Give an example.
3. Describe how an organization might combine cause marketing and organization marketing. Give an example.
4. Identify and describe the four strategies that blend to create a marketing mix.
5. What is a target market? Why is target-market selection usually the first step in the development of a marketing strategy?