Assignment:
Please read the WSJ article posted for this week and respond to the following questions; your file should meet the formatting requirements outlined in the syllabus.
QUESTIONS:
1. In your own words, describe GoDaddy's present brand image. How did the company originally establish this brand image?
2. What kind of company does GoDaddy want to become in the future? What type of brand image will this require?
3. Besides the ideas mentioned in the article, what are 1-2 other ideas you would suggest to help GoDaddy reposition its brand image?
4. What marketing research methods should GoDaddy employ to gauge customer perceptions of its brand?
https://www.wsj.com/articles/godaddy-wants-to-shift-the-heat-to-its-ipo-1427829810