Discussion Post
From the videos "What Is a Brand?" and "Understanding Why Brands Are Important" and answer the following:
a) What is your favorite brand?
b) Name and describe five brand touchpoints using one touchpoint for each phase of the consumer buying process.
c) Explain why these are important to support the brand in each phase of the buying process.
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.