Discussion Post: Social Marketing Campaign
How does a person think about vaccinations and community protections compared to a health behavior professional? In this discussion, you will wear two hats and compare your thinking while wearing each. You will write your initial post before you do your weekly readings. Pretend that a group of socially minded friends have asked you to create a social marketing campaign to address vaccines (e.g., misinformation vs. lives saved, spurious connections to autism, etc.) and the important role they play in community protection. In your post, include the following:
a) Describe the first thing you would do to develop your campaign.
b) Identify your target audience.
c) Write a description of your campaign, with enough specifics to make your post about 350 words in length.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.