Discussion Post
Imagine if you wanted to explore a new hobby like camping and you were unsure how to get started. Your first step might have been to search the phrase "how to start camping," and you opened articles from two reputable outdoors companies. The first company centered 90% of their content around promoting their products, offering little information of value to you. The second company did not even mention their own products as they provided a comprehensive article on what you would need to camp, different types of camping, where and when you should go camping, and more. Both websites prompted you to sign up for a newsletter. Which newsletter would you (and, likely, most people) sign up for? In this Discussion, you will consider how content marketing can play a role in a consumer's interaction with an organization.
To prepare for this Discussion:
1) Consider an experience you have had with an organization that incorporated content marketing that provided value to you as a consumer.
2) Based on your exploration of this week's Learning Resources, identify one or more technologies related to marketing data and analytics that may have been applied in the experience you had (or one you could have in the future).
Post an analysis of how content marketing can promote an organization, to include the following:
1) Describe your experience with an organization that provided value to you through its content marketing efforts.
2) Analyze the impact of that experience on your interaction or potential interaction with that organization. For example, did you use (or do you intend to use) their products or services?
3) Examine how marketing data and analytics may have played a role (or could play a role) in marketing to you as a consumer. To support your response, provide an example of one or more technologies that may have (or could have) been used. (Note: You are free to use creative license in your proposed use[s] of technology.)
References
YouTube Video: "Mastering Content Marketing - The Content Marketing Spectrum".
Macdonald, E. K., Wilson, H. N., &Konus, U. (2012, September 1). Better customer insight-in real time. Harvard Business Review, 90(9), 102-108.