Discussion: "Market Expansion and Drivers Management"
Respond to the following
• Interpret the importance of continually pursuing opportunities for growth within the health care marketplace, and identify expansion opportunities available to health care institutions through the use of Igor Ansoff's Product-Market Expansion Grid. Provide support for your response.
• Assess the critical pursuit of identity management and its role in helping health care entities build strong, recognizable brands. Provide at least two specific examples of identity initiatives within a health care organization
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.