Question 1: Why is the executive summary so important within the structure of a Business Plan?
Question 2: Briefly describe each of the elements of a formal Marketing Plan.
Question 3: Why strategic alliances are useful for many small businesses. Base your response on strategic aspects - also mention the competitive advantages that can be exploited and the disadvantages of a poor choice of strategic partner.
Question 4: Regarding the location plan, would you choose a traditional physical store or a business? What elements would you consider choosing the best location for your physical or virtual business?