A. Describe each of the three components in the IM planning process for business messages: audience analysis, idea development, and message structuring.
B. Explain the general nature of excellence in business thinking and how it applies to the idea development stage of planning messages.
C. Discuss basic considerations in the audience analysis stage of planning messages.
D. Describe the nature of framing for business messages.
E. Explain common types of logical inconsistencies in business messages.
F. Discuss the importance of achieving positive and other-oriented tone in business messages.