Problem
Answer the following two questions included below based on your study of the "Ducati" case. Briefly describe Ducati's situation when Federico Minoli arrived in the summer of 1996. Outline Minoli's turnaround strategy/plan for Ducati. Include generic strategy positioning, core strategy, and detailed strategy with three areas, and elements and tactics within each of those three areas. (Refer to the file "Structure for writing a business strategy" posted in Class 1 folder.) As you develop your response to these two questions, you may provide supporting facts from the case as well as your own insights and perspectives.