Problem: Understanding the consumers in a target market is critical to creating an effective value proposition. As part of this week's forum assignment, Identify two companies from the list below
1. Silverbird Cinemas
2. GIMPA Business School
3. Roverman Production Plays
4. Peace Fm
5. Lancaster hotels(Ghana)
6. Africa World Airlines
Assume you are the marketing manager of any of the two selected companies, then
1. Describe the demographic profile (Including the age, income and life cycle stage) of the largest target market of the two companies selected.
2. Discuss how the demographic profiles of the two companies can be compared