Describe current channel structure used by competitors


Problem 1: Describe the current channel structure used by the main competitors in terms of a new restaurant business you have opened in Canada

  • Explain The form of distribution channel used
  • Explain The types of tactics used (push tactics, pull tactics, or a combination of both)
  • Explain The intensity of distribution (intensive, selective or exclusive distribution)

Problem 2: Implications - Discuss whether or not you think the current channel structure in this category is meeting the needs of customer

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