Problem
• Conduct an analysis of the general business / macro-economic environment facing Mihi. For each component of your analysis, identify the relevant trends and the implications (positive or negative) for the company. The time horizon for your analysis is 3-years.
• Conduct a Porter's 5-Forces Analysis of Canadian Retail Cannabis industry?
o Describe the characteristics associated with each of the five-forces
o For each of the five forces and based on the characteristics you identified in 2a above, identify the level of the force (low, medium, high) along with a rationale as to your assessment.
• Describe how attractive/unattractive you believe the industry is for Mihi using your answers from #1 and #2 above as evidence to back-up your position.
• Describe what you believe is the recommended launch strategy for Mihi using the strategy triangle. For each component of the triangle include your rationale for your decision.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.