Discussion Post: Consumer Decision Making- Marketing
• The type of decision making a consumer uses for a product does not necessarily remain constant. Why?
• Describe the three categories of consumer decision-making behavior.
Name typical products for which each type of consumer behavior is used.
• Describe the level of involvement and the involvement factors likely to be associated with buying a new computer.
Do you think Apple's Web site at https://www.apple.com simplifies or complicates the process for the average consumer? Explain.
• How do beliefs and attitudes influence consumer behavior? How can negative attitudes toward a product be changed? How can marketers alter beliefs about a product?
Give some examples of how marketers have changed negative attitudes about a product or added or altered beliefs about a product.
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.