Describe branding strategies


Assignment:

Business Expansion and Sustainability

Write a six to seven (6 to 7) page paper in which you:

  • Identify three  job requirements (e.g., needed certifications, previous work experience, external influences, etc.) that could apply to your chosen scenario. Determine two ways these requirements could impact staffing at your organization. Next, suggest one strategy that you could utilize to ensure that all applicants meet the identified job requirements for your organization. Justify your response.
  • Outline a long-term recruitment plan that contains at least four components, is aligned with your company's recruitment strategy, but also addresses possible job skill or credential shortages. Note: Consider concepts such as succession planning and hiring retirees.
  • Describe three branding strategies that you would employ to attract qualified applicants to your organization. Next, suggest three  communication methods that you would utilize to reach out to applicants. Predict the outcome of integrating your branding strategies and communication methods at your organization. Provide a rationale for your response.
  • Determine two  selection processes for recruiting new employees that could apply to your chosen scenario and then identify five selection criteria that you could use when hiring new employees. Next, analyze the effect of the five identified selection criteria on long-term employee retention and preservation of organizational knowledge. Justify your response.
  • Suggest two  assessment methods that you could employ to select new employees for your organization and then analyze the validity and reliability of each method in regards to the job your organization is offering. Next, identify four  job predictors that you believe can assess candidates' knowledge, skills, abilities, and other skills and experiences (KSAO's). Provide support for your rationale.
  • Use at least three  quality resources in this assignment.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required page length.

The specific course learning outcomes associated with this assignment are:

  • Explain the role of staffing to support an organization's strategy and improve productivity.
  • Explain the planning considerations for staffing organizations, the use of job analysis, and the components of a staffing plan.
  • Develop recruitment plans using both internal and external recruitment.
  • Design a selection process that incorporates a variety of assessment methods and a supporting decision method for candidate selection.
  • Use technology and information resources to research issues in staffing organizations.
  • Write clearly and concisely about staffing organizations using proper writing mechanics.

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Business Management: Describe branding strategies
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