Course Learning Outcomes for Unit I
Upon completion of this unit, students should be able to:
1. Discuss the importance of determining value proposition of the consumer.
2 Explain through a company's offerings how a value proposition is provided to the consumer.
3. Describe behaviors in marketing that impact social responsibility.
4 Assess how changes in the business environment will affect an organization's level of social responsibility.
5. Describe the impact that changes in the external business environment have on an organization.
6 Assess how changes in the business environment will affect an organization using the PEST Analysis tool.
Attachment:- unit_i.rar