Questions
1. Describe B&N’s business model and strategy as it has changed since its creation.
2. Use the value chain and competitive forces models to evaluate the impact of the Internet on book publishers and book retail stores such as B&N
3. How are B&N and the book publishers changing their business models to deal with the Internet and ebook technology?
4. Will B&N’s new strategy be successful? Is there anything else B&N and the book publishers should be doing to stimulate more business?
5. How do Barnes and Noble communicate their strategy to employees and the public? Would the modes of communication be the same? Explain your answer.
Attachment:- Case study.rar